"Our Flavor First™ Collection is the next step forward in wine glass evolution. It’s based on the simplest realization of all—namely, that flavor is what matters most. You know the kinds of wine flavors you like. We know how to design wine glasses based on flavor. The result is our Flavor First™ Collection--the first wine glasses that make finding the optimal wine glass easy. We think choosing the right wine glasses should be as simple as drinking the wine itself. Cheers!"